Freelance web designer · About

I design websites with visual judgement, business awareness and direct communication.

I work from Barcelona with local businesses and international projects that need a clear, distinctive, fast and maintainable website.

I am Javier Nache. For the case studies in this portfolio, I define the structure, design the interface and coordinate publication. I work with you personally from the first conversation to handover.

BarcelonaDesign + developmentLocal SEOApplied AIES · EN · CA
Tell me about your project
Portrait of Javier Nache in Times Square, New York
Javier Nache · Web, AI and digital projects.

AuthorJavier Nache

BasisBarcelona

Review

How I prepare and review content
Background

Design, management and technology in one professional journey.

My background is in art and design, followed by management. I have managed teams, projects and international relationships, from European Union projects in Northern Europe to work in Southeast Asia, dealing with clients and partners around the world.

For more than six years I have designed and developed websites for businesses, professionals and digital projects. My marketing and business-development experience helps me understand the opportunity, prioritise the message and decide what is worth building first. I use AI when it can support research, organise content or improve a process through a specific use case with human review.

That combination of design, management, technology and direct work with people from different cultures is what I bring to every project.

  • Commercial perspective
    Marketing & Business Development
    Messaging, prioritisation and international opportunities
  • 6+ years
    Freelance web design and development
    Direct clients · Remote
  • Previously
    Supervision and client relationships
    Tourism sector · Southeast Asia
  • Earlier experience
    International project management
    European Union · Europe
  • Education
    Visual arts and tourism
    Barcelona
View my full background on LinkedIn →
Experience applied

What this experience means for your project.

I do more than design the screen. I help you organise what your customer needs to understand, what is worth building first and how to publish a version you can actually use.

I work with a limited number of projects so I can maintain direct communication and personally handle every delivery.

Design
I turn an idea or service into a clear, recognisable and coherent visual hierarchy.
Development
I carry those decisions into a fast, accessible, responsive website that is published and ready to work.
Marketing and business
I prioritise the message, the opportunity and the next step that moves a visitor towards contact.
International experience
I adapt communication to different contexts, markets and people without losing clarity.
Applied AI
I assess specific uses with human review and leave the technology out when it offers no real advantage.
See solutions for entrepreneurs Tell me about your project →
What I bring

A website is better designed when the business is understood.

Visual direction

Typography, colour, imagery and rhythm used to create a specific perception: trust, clarity and personality.

Content and journey

I structure what visitors should see first, which questions they need answered and which information moves them towards contact.

Development and SEO

I build responsive, fast and semantic pages on a technical foundation prepared for Google and AI-assisted search.

Ongoing support

I can take care of the domain, hosting, security, updates and maintenance after publication.

Published case studies

Design decisions explained through real projects.

These case studies show the structure, interface and journey of three websites created for different contexts.

If your project needs clarity, sound judgement and a website that is up to the task, let's talk.

Tell me about your project View real case studies →