Pintors Day Colors
A painting company needs customers to identify the work they can request and where it is available. I organised specialities, coverage and contact into a journey for reviewing information and requesting an assessment.
Case summary
From the starting point to the outcome.
- Initial situation
- A local painting business needed to organise its services, service areas and contact routes into a professional online presence.
- Objective
- Help each visitor understand which work they could request, where it was available and how to ask for a direct assessment.
- Solution
- I organised the information around customer needs, added trust signals and kept telephone, email and WhatsApp visible throughout the journey.
- Deliverables
- Content structure, responsive web design and development, services, service areas and contact presentation.
- Outcome
- A website with clearly named specialities, coverage information and visible phone, email and WhatsApp contact. The screenshots show how the content is organised and the business identity is applied.
- Next step
- Keep service areas, services and real evidence up to date, and measure which pages lead to conversations.
Phone, email, hours and languages sit beside the brand, making the contact details available on the first screen.
WhatsApp links provide direct access from the service content, so visitors can ask a question without looking for another channel.
The website combines the business introduction, specialities and experiences published by the company. This case examines how that content is organised.
Find contact details from the start.
I placed the phone number, email, opening hours, social links and languages beside the brand. For visitors with a specific need, the header brings together the details for starting an enquiry before exploring the services.
- Visible phone and email
- Opening hours
- Language options
- WhatsApp link
How the company presents its working approach.
Pintors Day Colors’ values and commitments, organised before contact: cleanliness, punctuality and quality. The section shows how the business describes its approach to work.
- Commitments stated by the business
- Cleanliness, punctuality and quality
- Messages grouped in one section
- Contact access after the introduction
Specialities customers can recognise.
I named the specialities clearly: interior and exterior painting, lacquering, microcement, damp treatment and industrial maintenance. The list lets visitors locate a type of work without interpreting a general company description.
- Clearly named specialities
- Services listed by type of work
- Interior, exterior and industrial
- Identifiable damp treatment and finishes
More detail when it is needed.
A question about interior or exterior painting links to more detailed content. The home page stays concise while offering depth for visitors who want to understand that service before asking for a quote.
- Question about the work needed
- Link to service details
- Interior image
- Information link distinct from contact
Explain where the service is available.
Coverage has its own section. Customers can check whether their location is in the area listed by the business and decide whether to ask about a specific job.
- Visible service area
- Coverage before enquiry
- Local business information
- Connection between service and location
End with contact options.
The final section combines WhatsApp, social links and testimonials published by the business. Contact stays close to the information visitors have reviewed, without requiring a return to the header.
- WhatsApp with a prepared message
- Visible social links
- Experiences published by the business
- Design credit in the footer
A selection of real work: content, design and contact adapted to the business.
