Design case study · Painting and renovation

Pintors Day Colors

Website for a painting company focused on immediate trust: telephone, email, WhatsApp, visible services and social proof before asking for contact.

Visit the website ↗ View the journey
Pintors Day Colors home page for a painting company
Client
Pintors Day Colors
Painting and maintenance
Starting point
Painting company
Services, areas and contact
Deliverables
Web design
+ Commercial structure
Focus
Services, trust
and direct WhatsApp
Author
Javier Nache
Responsibility
Web design
Commercial structure
Publication and review

Method
How I prepare and review case studies
Published evidence
No business performance metrics are published for this project.
This case study documents decisions and deliverables that can be verified in the published screens and materials.
Entry Contact before scrolling.

Telephone, email, opening hours, languages and social networks appear at the top. The website begins by making it clear how to speak with the company.

Conversation WhatsApp as the fast route.

The primary calls to action open a prepared conversation. For a local service, reducing that step is more valuable than a long form.

Trust Highly visible social proof.

Satisfied clients, positive reviews, years of experience and testimonials support the decision before someone requests a quotation.

Immediate contact

a visible brand and immediate contact.

The first screen acts as a local-business shop window: prominent logo, telephone, email, opening hours, social networks and languages. Before selling, it makes clear that a real company stands behind the website.

  • Visible telephone and email
  • Opening hours at the top
  • Languages: ES · FR · CAT
  • Direct WhatsApp CTA
pintorsdaycolors.com
Pintors Day Colors home page with contact details, languages and primary brand
img/01-portada.webpDrop the screenshot here
On a local-services website, visible contact is part of the design, not a secondary detail.
Evidence before the quotation

Concrete evidence before the quotation.

The “We are professionals” section grounds the promise in three memorable ideas: cleanliness, punctuality and quality. Immediately afterwards, metrics reduce doubt: 1,000+ clients, 97% positive reviews, three areas and 30+ years of experience.

  • 1,000+ satisfied clients
  • 97% positive reviews
  • 30+ years of experience
  • Contact CTA after the promise
pintorsdaycolors.com/#confianza
Pintors Day Colors professionalism and trust-metrics section
img/02-confianza.webpDrop the screenshot here
The metrics do the work many websites try to achieve with adjectives: they demonstrate a track record.
Recognisable services

Clear services to search and decide.

The list of specialities works well for SEO and fast reading: interior and exterior painting, lacquering, microcement, textured finishes, varnishing, damp treatment and industrial maintenance. Local visitors recognise their need without asking for an explanation.

  • Scannable services
  • Local painting keywords
  • Interior, exterior and industrial
  • Specific problems: damp and textured finishes
pintorsdaycolors.com/#especialidades
List of Pintors Day Colors painting specialities
img/03-especialidades.webpDrop the screenshot here
A clear service list helps both the user and Google: it names exactly what the company solves.
Greater depth without pressure

A question that opens another page.

“Would you like to paint the inside or outside of your home?” acts as a bridge to a more detailed page. The home page does not try to close everything: people who need information can go deeper before making contact.

  • A client-focused question
  • Entry to specific content
  • Image of a renovated interior
  • Informative, non-aggressive CTA
pintorsdaycolors.com/interiorexterior/
Pintors Day Colors section about painting a home's interior or exterior
img/04-interior-exterior.webpDrop the screenshot here
The content CTA keeps people on the website when they are not yet ready to request a quotation.
A clear service area

A local website must say where the business works.

The areas section reduces poorly qualified enquiries and improves local relevance. For service businesses, explaining coverage is almost as important as explaining the service.

  • Visible service area
  • Reduces questions before writing
  • Strengthens local SEO
  • Useful for clients in several areas
pintorsdaycolors.com/#zonas
Pintors Day Colors service-area section with maps and a contact block
img/05-zonas-contacto.webpDrop the screenshot here
The service area prevents commercial friction: clients inside the area know they can enquire.
A conversation-led close

A close with conversation and testimonials.

The close reinforces what matters: contact by WhatsApp, review social networks and read client experiences. The goal is not to decorate the ending, but to help users write with confidence.

  • WhatsApp with a prepared message
  • Visible social networks
  • Testimonials by work type
  • Footer with design credit
pintorsdaycolors.com/#contacto
Pintors Day Colors contact and testimonials section
img/06-opiniones.webpDrop the screenshot here
Social proof completes the journey: anyone who reaches this point has a telephone number, WhatsApp and reasons to trust.

A simple, local and direct website: clear services, social proof and easy contact from anywhere on the page.

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