Design case study · Employment law firm

Cantoni Abogados

Website and complete brand book for an employment law firm in Barcelona. The goal was to build a restrained, recognisable and precise brand capable of conveying legal judgement before a client writes.

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Client

Cantoni Abogados
Employment law firm

Starting point

Employment law firm
Brand, practice areas and content

Deliverables

Web design
+ Complete brand book

Focus

Judgement, discretion
and qualified contact

Author

Javier Nache

Responsibility

Web design
Complete brand book

Publication and review

Published 20 July 2026
Reviewed 12 August 2026

Method

How I prepare and review case studies

Published evidence

No business performance metrics are published for this project.
This case study documents decisions and deliverables that can be verified in the published screens and materials.

Entry Authority without noise.

The home page neither shouts nor overpromises: photography, wordmark, editorial tone and a sentence position the firm around judgement rather than urgency.

Brand Brand book applied to the website.

Typography, colour, texture, photography, verbal tone and principles work together. The identity does not live in a PDF; it is present in every section.

Conversion Measured, qualified contact.

For a sensitive employment matter, the goal is not to force clicks. It is to structure trust, context and channels so the enquiry arrives better prepared.

First impression

A firm understood before reading.

The first screen establishes the territory: employment law firm, Barcelona, a focus on dismissals and nationwide coverage. The image is not decoration, but evidence of tone: restraint, materiality, quiet and precision.

Photographic hero with a real presence
Clear promise: employment law with judgement
CTA to practice areas and contact without pressure
Brand visible from the first second

Cantoni Abogados home page with the headline Employment law with judgement — The hero acts as positioning: it does not sell volume; it sells judgement, discretion and professional presence.

Positioning

The message clarifies who the firm works for.

The firm section explains the types of matters and clients: companies, executives, employees and coverage across Spain. It avoids a cold legal catalogue and presents a practice with method, discretion and a practical reading of context.

Visible audiences: company, executive and employee
Focused employment-law specialisation
Direct client communication
Nationwide coverage from Barcelona

Cantoni Abogados firm section describing its method, discretion and practical approach — The website does not begin with an endless service list. It first explains the professional judgement and whom the firm supports.

Brand system

The brand book becomes atmosphere.

The brand work appears in specific decisions: an elegant serif, warm black, ivory, aged gold, textured photography and a carefully measured editorial rhythm. Everything speaks of method before motion.

Restrained palette: black, ivory and gold
Photography aligned with the identity
Typography with quiet authority
Legal copy without commercial aggression

cantoniabogados.com/#enfoque

img/03-enfoque.webpDrop the screenshot here

The complete identity is especially visible here: it is not only a logo, but a way of seeing and presenting the firm.

Brand principles

Values turned into visual structure.

Clarity, precision, discretion and trust are not left as isolated words. They become four clean, numbered, scannable blocks. It is a brand section and a commercial section: it reduces uncertainty.

Four memorable values
Restrained editorial grid
Language appropriate for the legal sector
Brand applied to real content

Cantoni Abogados principles section covering clarity, precision, discretion and trust — The brand book reaches the page: values, tone, composition and hierarchy working as one system.

Practice areas

Legal services with strategy.

The practice-area block avoids looking like a generic list. It places dismissals and terminations at the centre, then opens other employment matters through accordions: quick reading first, depth afterwards.

Specialisation in employment dismissals
Accordions to avoid overload
Useful legal SEO keywords
Strategic language, not formulas

Cantoni Abogados practice-area section focused on dismissals and employment matters — A person arriving with a sensitive matter finds specialisation and order before finding a form.

Legal content

Editorial authority for sensitive searches.

The articles create entry points from Google and real questions: disciplinary dismissal, objective dismissal, unfair dismissal, null dismissal, compensation, final settlement and restructuring. They are not decoration; they support the firm's authority.

Articles by search intent
Sensitive employment topics
Concise reading oriented towards decisions
Editorial SEO aligned with the brand

Cantoni Abogados article section with guides to dismissals and employment matters — The editorial section turns legal questions into structured entry points without breaking the firm's premium tone.

Qualified contact

A direct close, but discreet.

The close offers telephone, email and a form while maintaining the firm's measured tone. For a dismissal, termination or negotiation, the right conversion is not impulsive: it is an enquiry with context.

Visible telephone and email
A restrained, legally considered form
Privacy integrated into the interaction
Final message encouraging review before action

Cantoni Abogados contact section with direct details and a form — The final screen does not change personality to sell. It closes as it begins: precise, serious and easy to use.

A legal website where brand, content and conversion move in the same direction: trust before contact.

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