1. Understand
We review the idea, user, current process, constraints and what would count as a useful first outcome.
Websites, software and applied AI for entrepreneurs
Digital solutions for entrepreneurs.
Websites, software, automation and practical AI with a budget tailored to your current stage and direct support.
Authorship and reviewJavier Nache
BasisDirect project and product experience
Last reviewed
How I prepare and review contentYour idea may not need a full platform yet.
The right first step depends on the task you need to solve. A clear website may be enough to explain and validate an offer. A SaaS product or internal tool makes sense when people need to sign in, manage data or complete a repeatable workflow. Automation is useful when an existing process already consumes time or creates avoidable errors.
If AI could help but the options feel unclear, I can translate the technology into practical decisions: where it may save time, what information it needs, what should remain under human review and whether the expected value justifies the effort.
- ClarifyDefine the user, the problem and the next decision before choosing technology.
- LimitBuild only the pages, workflows or integrations that support the current objective.
- LearnUse real feedback to decide whether to improve, automate or expand the solution.
Choose the right form
Four practical ways to move forward
These options can stand alone or form a sequence. The starting point follows your immediate need and available budget.
Simple website
- Explain the offer, audience and way to make contact
- Create an owned destination for search and referrals
- Start with a concise structure that can grow later
SaaS or internal tool
- Turn a repeatable task into a focused digital workflow
- Define users, permissions, data and the essential action
- Scope an MVP before adding secondary functions
Automation
- Connect tools that currently require repetitive manual work
- Reduce duplicate entry and make handoffs clearer
- Keep checks where judgement or sensitive data is involved
Practical AI advice
- Understand what current AI tools can and cannot do
- Identify a useful, bounded application in your work
- Define inputs, review steps and responsible use
A phased route
Make one useful decision at a time
A phased scope keeps the project legible. Each step should produce something that can be reviewed before more work is added.
2. Define
I recommend the smallest suitable format and document what is included now, what is excluded and what may come later.
3. Build
I design and develop the agreed website, workflow, tool or automation with direct feedback and visible decisions.
4. Review
We examine how the first version works in practice and use that evidence to maintain, refine or extend it.
Direct support
One person connects the business and technical decisions
You speak directly with me from the first conversation through scope, design, development and publication. That continuity is especially useful when an idea is still taking shape and priorities need to stay clear.
I explain trade-offs in plain language, document what we decide and avoid recommending a larger system when a simpler solution can answer the current need.
Learn more about who is responsible for the workRead the working and content methodology
Local when useful, remote without distance being a barrier
I work with entrepreneurs in Vallès Occidental and across Catalonia, as well as projects throughout Spain and internationally through a remote workflow.
Calls, shared documents and review points allow discovery, content, design, development and handover to move forward from any location. When a local meeting is useful, it can be agreed in advance.
Vallès Occidental, Catalonia, the rest of Spain and international remote projects.
See the full service area and working arrangementsFrequently asked questions
Before choosing what to build
Do I need a website, SaaS product or automation?
A website is usually the right starting point when people need to understand and contact you. SaaS or a custom internal tool is appropriate when users must complete tasks or work with stored data. Automation is useful when a known process already repeats across tools. The initial review is used to choose the simplest suitable option.
Can we start with a limited budget?
Yes. The proposal can focus on one useful outcome and clearly defer secondary pages, functions or integrations. The amount depends on the agreed scope, so I do not assign a generic price before understanding the idea and starting point.
Can you help me understand how to apply AI without a technical background?
Yes. I explain relevant options in practical language and help identify a bounded use case, the information it needs, its limitations and the human checks that should remain. Advice is tied to your real workflow rather than a list of fashionable tools.
Can the project be divided into phases?
Yes. A first phase can clarify and deliver the essential version. Later work can be prioritised using feedback, usage and operational need. Each phase has its own scope so that decisions and costs remain visible.
Do you work with entrepreneurs outside Vallès Occidental?
Yes. I work locally in Vallès Occidental and Catalonia, throughout Spain and with international projects remotely. Location does not limit the project when calls, shared material and review points are suitable for the work.
Explore the service behind each option
Your first digital step should make the next decision easier.
Tell me what you want to achieve, what you already have and the limit you need to work within. I will help define a clear and proportionate starting point.