Design case study · Health and fitness

Crece Entrenando

Website for a personal trainer and dietitian in Barcelona. The goal was to feel approachable, explain plans without confusing anyone and guide each visit towards WhatsApp or a free initial video call.

Visit the website ↗ View the journey
Crece Entrenando home page for a personal trainer and dietitian in Barcelona
Client
Fran Henares
Personal trainer & dietitian
Starting point
Personal trainer and dietitian
Services, plans and contact
Deliverables
Web design
+ Complete brand book
Focus
Clarity, trust
WhatsApp and video call
Author
Javier Nache
Responsibility
Web design
Complete brand book
Publication and review

Method
How I prepare and review case studies
Published evidence
No business performance metrics are published for this project.
This case study documents decisions and deliverables that can be verified in the published screens and materials.
Entry A clear promise from the top.

The home page says what changes, who it is for and what to do next, without hiding the route behind long copy.

Conversation WhatsApp as the natural action.

The floating button, plan calls to action and free video call turn the visit into a direct conversation rather than a cold form.

Trust Evidence before asking for contact.

Badges, method, prices, a free guide and reviews prepare the user before they write.

Clear entry

What matters, in three seconds.

The home page is direct: a real photograph, a one-sentence promise and two very clear routes. People who want to compare view the plans; those already interested can request a free video call on WhatsApp.

  • A real photograph, no stock imagery
  • Two calls to action: plans + WhatsApp video call
  • Badges: 10+ years · ROPEC · 100% personalised
  • Floating WhatsApp always available
creceentrenando.com
Crece Entrenando home page with its main promise and free video-call button
img/01-portada.webpDrop the screenshot here
The first screen summarises who he is, what he offers and how to make contact: plans to explore, WhatsApp to begin.
Real differentiation

Answer the “why you?”

Four concise blocks distinguish the service from a generic trainer: direct contact with Fran (no bots), honesty about goals, fitness-test preparation and specialisation in conditions such as lower-back pain.

  • Direct contact
  • Honesty
  • Fitness tests
  • Adaptation and conditions
creceentrenando.com/#diferencias
Crece Entrenando differentiators section
img/02-diferencias.webpDrop the screenshot here
Instead of saying “I am the best”, the page explains the actual differences. That builds more trust than any slogan.
Visible method

The method, in six steps.

A process numbered 01 to 06 explains how he works: limited places, a plan built from scratch, a range of plans, fair pricing, mutual commitment and realistic goals. It conveys a serious process and reduces uncertainty about what happens next.

  • Numbered steps 01-06
  • Anticipates common questions
  • Conveys method and professionalism
creceentrenando.com/#metodo
How it works section presenting the six-step method
img/03-metodo.webpDrop the screenshot here
Knowing what will happen before signing up reduces friction and makes taking the next step easier.
A frictionless decision

Visible prices that are easy to compare.

Four plans show a starting price, what each includes and “Popular” and “Recommended” labels to guide the decision. “Start now” buttons reduce the leap: the person does not have to decide what to write, only open WhatsApp and continue.

  • Visible “from” prices
  • Highlights: Popular / Recommended
  • Direct WhatsApp CTA with a prepared message
  • More information without losing context
creceentrenando.com/#planes
Crece Entrenando plan and price section with WhatsApp start buttons
img/04-planes.webpDrop the screenshot here
Showing prices filters and builds trust. A person writing on WhatsApp already knows which plan interests them.
Value before contact

A lead magnet to generate enquiries.

A downloadable guide to lower-back pain: it provides real value, demonstrates subject knowledge and attracts exactly the audience that most needs it. It is the element that turns a curious visit into an interested contact.

  • PDF lead magnet
  • Demonstrates authority in a niche
  • Attracts the ideal client
creceentrenando.com/#guia-lumbar
Free lower-back-pain guide section
img/05-guia-lumbar.webpDrop the screenshot here
Giving away something genuinely useful opens the door. Once trust is established, the next step follows naturally.
A trust-led close

Everything leads to the same place.

The closing section brings together a form, WhatsApp, social networks, Google reviews and the free diagnostic video call. There are several doors, but all lead to a direct, no-obligation conversation.

  • Form + WhatsApp + social networks
  • Real Google reviews
  • Free video call as the final invitation
  • Direct contact from mobile
creceentrenando.com/#contacto
Crece Entrenando contact, WhatsApp and reviews section
img/06-contacto.webpDrop the screenshot here
Social proof, visible WhatsApp and a form: enough contact options without diluting the goal.

A website that is understood immediately and works to generate clients, not only to look good.

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